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Last Updated on July 30, 2021
This post is provided in partnership with ValuedVoice.
Most businesses understand the value of having a website, but some aren’t as sold on the value of good web design.
While it is cheaper in the short term to simply design a static landing page to advertise the bare essentials, you may be missing out on opportunities or potential revenue in the long run if you are not investing in building a strong brand.
Web design is an essential component of your brand and therefore should be factored into your marketing strategy if you want to continue to grow and convert new customers. Here are a few reasons why good web design matters.
Make Yourself Stand Out from the Competition
A well-designed website can help you stand out from the competition in a major way. When comparing businesses in a certain industry or niche, customers often go to Google first and review their websites.
If you have a well-designed, interactive site with good UX, and your competitors only have a bland landing page or a site that barely works, you are much more likely to attract the business.
Forbes recommends the following tips to help your website stand out from the competitions:
- Use creative bios
- Take a unique position
- Show relatable videos
- Keep content fresh
- Don’t use stock photos
Improve Your Customer Interactions
Standing out from the competition doesn’t matter much if you don’t have any way of retaining their attention once they are on your site. Good web design isn’t just about the appearance of your website, it’s about creating an inviting digital environment where potential customers can engage with your content and products.
A good web designer can also help you create a site the spurs interaction that won’t too cluttered or impossible to load. According to Google, 53% of mobile website visitors abandon a website that takes more than 3 seconds to load. So, you want to create a site that draws people in but doesn’t have so many lengthy videos and plugins that it slows down the site. A good web designer can help you strike that balance.
Introduce Your Brand Identity
Building a brand identity is essential to the long-term success of your business. Even if you aren’t planning on becoming a household name, customers have no reason to continue buying your products or services if you are indistinguishable from your competitors in how you market yourself.
A brand identity is defined as your companies’ values, how you choose to communicate about your products, and what you want your audience to feel when they interact with your brand.
For example, Coca-Cola is so successful because they were able to create a strong brand identity based around wholesome, inspirational messaging and sought to associate a warm, fuzzy feeling with all their products. Coca-Cola achieved this legacy in the days before the internet and its success was in traditional advertising and iconic packaging.
But today, brand identity is largely created in the digital space. Your web design is a crucial part of this identity because it serves as a central headquarters for your brand that all of your other marketing materials can coordinate with. Anyone in search of the best Austin web design company should consider hiring a professional web development team to develop a gorgeous and interactive site that will attract new customers and keep them coming back.
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