How to Come Up With Brand Name Ideas

For many new business owners, coming up with brand name ideas might seem time-consuming and impossible. However, with the right strategy, it doesn’t have to be. Here are some tips to help you come up with brand name ideas that will jump-start your business and make an impact on customers!


Start brainstorming brand name ideas by writing down words or phrases associated with your product or service. Brainstorming is a powerful tool to write essays, and can easily be used for coming up with brand name ideas as well.

One great way to jumpstart your brainstorming is by writing down words or phrases that you associate with your product or service. Think about the features, specific qualities, and benefits of what you’re offering. What kind of feeling do these things evoke? Brainstorm as many words or phrases as possible in 10-15 minutes and write them down in a list.


After brainstorming, it’s time to hit the books. Research your competition’s brand name ideas, as well as other brands that are similar to yours. Take notes on what stands out to you and why, then use that information to create your own name. In addition, you can use a generator like Namify, which researches names for you automatically so you don’t have to worry about your domain creating trademark issues. A trademark lawsuit is the last thing you want to deal with when starting your business, so researching other names ahead of time is an important step.


Now that you have some potential brand name ideas on the table, it’s time to test them out! Ask your friends and family for their opinion on the names you’ve come up with, or ask people in your industry for their insight. Also, use online surveys or focus groups to gather feedback about your potential brand name ideas.

Make sure to ask open-ended questions about the names you’ve come up with, as well as their opinions on what words evoke feelings of trust and which ones don’t. This way, you can narrow down your list of brand name ideas to just a few viable options.


After you’ve done your research and testing, it’s time to make a final decision on the best brand name idea for your business. Ask yourself: Does this name reflect my company’s mission and values? Is it memorable and easy to pronounce? Does it communicate the unique features of my product or service?

When you’ve determined the name that best represents your brand, don’t forget to check on trademark availability. You don’t want someone else using the same name as yours – or worse, getting sued for it! Fortunately, as mentioned earlier, Namify checks domain availability to make sure your name is legally safe.

The Bottom Line

By following these tips and using the right tools, you’ll be able to come up with brand name ideas that will help you jumpstart your business and stand out in the marketplace.

Remember, coming up with brand name ideas doesn’t have to be a difficult process. All it takes is some brainstorming, research, and testing – and you’ll be on your way to creating the perfect name for your business!

My Life, I Guess is a personal finance and career blog by Amanda Kay, an Employment Specialist and older millennial from Ontario, Canada that strives to keep the "person" in personal finance by writing about money, mistakes, and making a living. She focuses on what it’s like being in debt, living paycheck to paycheck, and surviving unemployment while also offering advice and support for others in similar situations - including a FREE library of career & job search resources.

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